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Blog: Beyond the Application
"Beyond the Application" is a blog dedicated to helping IP Professionals be focused, feel inspired, and think strategically about business development.
Branding, Relationship Building and Growth
Too many IP professionals conflate branding, relationship building and growth as the same. And for many IP professionals, all three...
3 min read
How to foster a culture of business development activity
As a Managing Partner, you know that your firm should have a business development plan. A business development plan can help you identify...
6 min read
Embrace the Momentum: Business Development Initiatives for Every Career Stage
Ask any intellectual property (IP) expert when a company should begin developing an IP strategy, and the response is unequivocal: right...
5 min read
Exploring the Intersection between Scope in Patent Drafting and Goal Setting
Have you ever paused to contemplate the intriguing intersection between the meticulous craft of drafting patent claims and the strategic...
3 min read
Is Your Personal Brand More Like a Trademark or a Trade Secret?
What exactly constitutes a personal brand? Some equate it with reputation, while others tie it closely to thought leadership. But, at its...
4 min read
How to Procrastinate on Business Development
Discovering effective methods to delay your progress in developing your IP practice? Here are three strategies that IP Professionals...
5 min read
Overwhelmed by Networking? A Practical Guide for IP Professionals to Manage and Build Relationships
A fundamental truth in business development, often regarded as a poorly kept secret, is the importance of building and nurturing...
3 min read
Beyond New Clients: Maximizing Revenue and Client Loyalty Through Account-Based Business Development
Every intellectual property (IP) law firm and professional aspires to expand their book of business. Traditional business development...
5 min read
Three Ways for an IP Professional to Level up Your Business Development Game
If you've been working on growing your IP practice, becoming a thought leader and developing a personal brand, you might be ready to...
3 min read
Data, BD and the IP professional
The practice of law relies on a foundation of fact and evidence, and so should the business of law. In particular, managing the business...
4 min read
Managing existing clients to grow your practice
Every IP firm and professional wants to grow their book of business. This usually entails initiatives to win more clients by increasing...
6 min read
Nurturing Relationships: The Backbone of Intellectual Property Practice
Are you looking to grow your intellectual property practice? While building relationships with prospects is important, it's equally...
3 min read
The Pie Eating Contest
The worst kept secret in business development is that to grow your practice, you need to develop relationships. We all know to attend...
4 min read
LinkedIn and the Intellectual Property Professional
I’m certain nearly every professional you’ve met has a LinkedIn profile. Most people know they can use LinkedIn to connect with people,...
4 min read
What is a personal brand?
Some people consider their personal brand to be the same as reputation. Others equate personal branding with thought leadership. I...
3 min read
The IP professional, business development and stretching beyond your comfort zone
As an IP professional, do you eschew business development activities because you don't feel comfortable? After all, you are highly...
3 min read
Happy clients make for a happy IP practice. Try these tips to keep your clients smiling
The absolute easiest and underrated way to grow your practice: client service! Have you ever been the recipient of bad customer service?...
4 min read
How your skills as an IP professional can be useful in business development.
You've worked hard to learn your craft. You have a specialty skill that takes a great deal of time and effort to master. While you were...
4 min read
NOT SURE WHERE TO START WITH YOUR BUSINESS DEVELOPMENT? HERE ARE SOME IDEAS TO INSPIRE YOU!
There are so many different business development activities to choose from. Here are some ideas to inspire you! You’ve worked hard to...
5 min read
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